Barbie Mattie

Barbie Mattie currently serves as the VP of Growth Strategy at Iron Horse, a growth marketing agency, focusing on leveraging data and insights for B2B marketing strategies. Previously, Barbie held the position of VP, Principal Analyst at Forrester, where contributions included authoring reports and advising B2B CMOs on data-driven marketing strategies. At SiriusDecisions, Barbie was the Senior Research Director and led the Emerging Growth Strategies practice, guiding B2B startups in establishing effective marketing foundations. Extensive experience at AMD encompassed various managerial roles, including Senior Manager of Global Sales Strategy and Worldwide Consumer Marketing, where significant campaigns and strategies were developed for market optimization. Early career highlights include managing Saab Cars USA's website and overseeing a web-based training rollout at Learn.net. Education includes a Bachelor of Business Administration in Marketing from Loyola University New Orleans.