Samantha Hughes

Samantha Hughes is an experienced marketing professional currently serving as the Director of Marketing at 123Dentist since November 2024, following a similar role at Canadian Orthodontic Partners from January 2023 to November 2024. With a strong background in integrated marketing plans, Samantha has demonstrated expertise in managing a portfolio of 95 dental practices and leading a marketing team within dentalcorp, where previous positions included Senior Marketing Manager and Practice Marketing Manager. Samantha's early career featured significant roles at Heart and Stroke, Suncor Energy, Disney Interactive Studios, and others, showcasing a diverse range of marketing competencies, including campaign execution, strategic planning, and brand development. Samantha holds a Bachelor of Business Administration in International Business and Marketing from Wilfrid Laurier University.