Bianca La Serra is a seasoned professional with extensive experience in leadership and innovation across various domains. Currently serving as the New Proposition Lead at 1835i, Bianca has held positions such as Start Up Mentor at the Melbourne Accelerator Program (MAP) and is a self-employed Founder. Previously, Bianca was the VP of Digital Innovation Qual at Schlesinger Group and the CEO & Founder at Telmy, which specializes in recruiting market research and UX respondents. Bianca holds a Bachelor's degree in Commerce from the University of Melbourne and completed an Honours in Marketing at Monash University.