Social Media Content Creator - Contract / Freelance

ABOUT US

321 is a creative marketing agency using strategic data to create the kinds of meaningful moments that connect, inspire and engage. Our team looks for and values coworkers who are able to focus on what matters, bring solutions to the table, take ownership over their work, and are champions for the mood and success of their fellow teammate. 

ABOUT THE ROLE

As a freelance / contract Social Media Content Creator, you’ll supplement the team by developing and executing content for various social platforms. This includes planning, creating, and curating compelling visuals, video, and written content, as well as monitoring trends and analytics to optimize engagement. You’ll collaborate closely with our in-house creative and strategy teams to deliver content that resonates with target audiences.

WHAT YOU’LL DO:

• Strategic Content Creation

  • Develop creative, on-brand content for platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.

  • Plan, shoot, and edit video and photo content for client campaigns.

  • Collaborate with the team on engaging captions and posts that align with each brand’s tone and objectives.

  • Stay up-to-date with social media trends, platform updates, and best practices to keep content fresh and engaging.

  • Work with the strategy team to align content with campaign goals and optimize for performance.

  • Analyze content performance metrics and provide recommendations for improvement.

• Internal & External Collaboration

  • Adhere to specific brand guidelines and social media best practices, while working within budget and timeline constraints.

  • Distill client feedback to make necessary adjustments to projects while maintaining the overall social strategy.

  • Work closely and collaborate with project-associated departments, including Creative, to deliver quality, impactful posts.

• Professional Drive & Reliability 

  • Be a self-starter and quick learner, with the ability to deliver work on time and within scope.

  • Bring innovative, industry leading ideas to the table. Regularly research emerging trends, tools, and platforms to keep clients ahead of the curve and continuously refine social initiatives.

WHAT YOU HAVE:

• Proven experience as a Social Media Content Creator, with a strong portfolio showcasing previous work.
• Expertise in content creation tools like Adobe Creative Suite, Canva, and video editing software (e.g., Final Cut Pro, Premiere Pro).
• Deep understanding of social media platforms and their content specifications.
• Strong photography and videography skills, with a good eye for design and detail.
• Ability to work independently, meet deadlines, and manage multiple client accounts.
• Excellent written communication and storytelling skills.
• Preferred Qualifications:

  • Background in marketing, communications, or a related field.

  • Experience in a creative or advertising agency setting.

COMPENSATION:

Negotiable. Hourly or monthly rate dependent on experience and needs