Chen Ofir is a seasoned professional with extensive experience in marketing and app store optimization (ASO). Currently serving as a Senior ASO Manager at 365Scores since March 2023, Chen previously held positions at yellowHEAD, progressing from ASO Account Manager to Senior ASO Account Manager from September 2020 to February 2023. Prior to that, Chen worked as a Marketing Analyst at Sapio Research & Development, focusing on market research and statistical analysis. Chen's career also includes significant roles such as Marketing Manager at Yoel Geva, where brand loyalty and profitability were prioritized, and Marketing Manager at Hoshen, emphasizing B2B customer relationship management. Early professional roots included founding Grace Pride Products, Israel's first online store for pride products, after earning a BA in Behavioral Sciences from Ben-Gurion University of the Negev and an MBA in Marketing from Tel Aviv University.
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