Miketta Lane is an accomplished media professional with extensive experience in production and operations. Currently serving as Director at 4creative since October 2024, Miketta previously held the position of Head of Production & Operations at 4creative from January 2020 to October 2024 and worked as an Executive Producer at the same company from August 2014 to December 2019. Earlier career highlights include freelance work as a Producer from September 2011 to August 2014, and as U2 Band Assistant at Live Nation Entertainment, managing logistics for the U2 360 tour. Miketta's career began in production at Channel 4 and NATS Post Production, complemented by a degree in Film & Drama from the University of Reading. Experience includes collaborations with major brands and agencies, reflecting a strong background in the media industry.