66˚North combines the longstanding Icelandic virtues of resilience, making things that last, never wasting anything, and harmony with nature, alongside modern best practices in design, production, and supply chain management to create a brand that is carbon neutral, circular-- the more it grows the more good it does—and an example of a new (yet also very old) kind of sustainable company.

66°North was founded in 1926 as a matter of survival for Icelandic fishermen and soon thereafter Icelandic search and rescue teams. Quality, durability, performance, and necessity are our enduring values due to the near-mythical challenges of the unpredictable Icelandic climate and because, as a small nation, our customers have always been our friends, family, and neighbors. Our clothes reflect the sometimes-hostile nature around us and our promise of protection for our community.

Apparel & Fashion

Retail

Sustainability

66°North

Helgi Óskarsson

Lilja Björg Magnúsdóttir

Aldís Eik Arnarsdóttir

Kei Toyoshima

Jeppe Juel Møller

Fannar Pall Adalsteinsson

The Marketing and Communications team at 66°North is responsible for promoting the brand's rich heritage and sustainable practices to a global audience. This team manages digital and traditional marketing campaigns, social media presence, and public relations efforts. They create engaging content that resonates with both local and international customers while highlighting the company's commitment to quality, durability, and environmental sustainability.

Marketing and Communications

Marketing and Communications

About

Team members