Tsz Kin Kevin Lai

Tsz Kin Kevin Lai is a seasoned marketing professional with extensive experience in digital marketing and strategic campaign management. Currently serving as a Senior Digital Marketing Manager at 6waves since June 2019, responsibilities include developing and executing global marketing plans for multiple games across diverse markets, managing budgets based on return on ad spend performance, and collaborating with creative teams to produce impactful visuals. Prior roles include Digital Marketing Manager at Price.com.hk Limited, focusing on promotional programs and media partnerships, and Marketing Analyst at Reebonz, where data analysis and trend interpretation were key functions. Tsz Kin's career began with a PR & Marketing Executive position at Union International Baby-Care Limited and an internship in marketing at Next Clean. Tsz Kin holds a Bachelor of Commerce in Marketing from Macquarie University.