Ben Coates

Ben Coates is an experienced retail professional currently serving as the Head of Better Buying & Supplier Engagement at 7-Eleven Australia since December 2022, focusing on innovative strategies to exceed customer expectations. Previously, at Coles from September 2014 to March 2023, Ben held multiple senior roles, including Senior Category Manager for Bakery and Impulse Drinks, managing significant revenue streams across various product categories. Prior experience includes roles at Asda in both buying and managerial capacities across sectors like News and Mags, Toys, and Electronics, and a position as Senior Product Manager for Electronics at Ebuyer. Ben holds a Mini MBA in Strategic Category Management from Deakin University and a Bachelor of Arts in Business Studies from Sheffield Hallam University.