Farid Ellakany is an experienced business development and account management professional with a strong background in the construction machinery and renewable energy sectors. Currently serving as Business Development Manager MENA at AB Ludvig Svensson since September 2024, Farid previously held various key account management roles at Riwal and Hitachi Construction Machinery (Europe) NV, where responsibilities included managing dealer relationships, preparing sales forecasts, negotiating pricing, and developing aftersales support tools. Farid's early career included project management roles at Apollo Tyres Ltd, and an educational background comprising a Master of Science in Sustainable Energy Systems from Eindhoven University of Technology and KTH Royal Institute of Technology, as well as a Bachelor of Engineering in Mechanical Engineering from Universiti Teknologi PETRONAS.