Shadia Cheytan

Shadia Cheytan is a seasoned professional in the retail and merchandising sector, currently serving as Digital Merchandising Manager at ABASK since August 2024. Prior experience includes a position as Commercial Pricing Lead at MATCHESFASHION from August 2018 to July 2024, and roles at Ted Baker, Mulberry England, Perry Ellis Europe Ltd, and Michael Kors, where Shadia held various senior merchandising and planning positions. Early career experience includes roles at Radley + Co Ltd, LK Bennett, Stella McCartney, and Jaeger. Shadia Cheytan earned a Bachelor of Science (BSc) in Sociology from the University of Warwick between 2000 and 2003.