Rahul Avasthy (He/Him)

Digital Transformation Leader | Fortune 50 Experience | Strategic Digital Marketer

Based in Chicago, Rahul is a seasoned Digital Transformation Leader with a proven track record in some of Fortune’s Top 50 Most Admired Companies. With over 15 years of experience in Digital Strategy, including an impactful 10-year tenure at Abbott, His passion is blending creativity and technology to optimize the customer journey and boost revenue.

Driving Digital and experience strategy, product, and transformational change, and thrive in gaining buy-in at all levels. Leadership style is characterized by entrepreneurship, collaboration, innovation, empathy, and confidence.

Recognized with numerous awards, including multiple product and design patents in the US and EU, and the Abbott President’s Award for three consecutive years.Recognized as a key industry player in the Digital domain and have been involved in major digital agency accounts for PepsiCo and Unilever.

Adept at complex problem-solving through design thinking and service design, and developing growth and experience strategies at an enterprise scale. His career began with MTV and Viacom18, setting a strong foundation in digital journey.

Rahul Holds a certification in Driving Digital Strategy from Harvard Business School Executive Education, an MBA with a specialization in Marketing, and a background in Computer Science from India. I am also a distinguished faculty mentor at DePaul University ID Lab (Chicago) and an alumnus of the Young Lions Media Academy, France.

Domain of expertise : Digital Strategy, Digital Transformation, Product Management, eCommerce, Customer Experience, Abbott Design System, UX, Design Ops, MarTech, Accessibility, and strategic delivery initiatives across divisions.

Other notable accomplishments include 20+ industry awards in the Digital Domain, recommendations from The Coca-Cola Company & UP Police Special Task Force (STF) India, and the creation of several industry-first healthcare marketing initiatives.