Priya Virk

Priya Virk is an experienced consultant at Absolutdata Analytics since December 2018, focusing on campaign measurement and customer engagement metrics. Prior to this, Priya served as a Senior Analyst at The Smart Cube from November 2016 to December 2018, where key projects included ATM performance analysis and shrinkage estimation for the second largest retailer in the UK. Earlier experience as a Decision Scientist at Mu Sigma Inc. from February 2014 to October 2016 involved providing competitive intelligence for a leading US pharmaceutical manufacturer, utilizing A/B testing to assess marketing effectiveness. Priya holds a Bachelor of Engineering (B.E.) in Information Technology from Motivational Pathway, completed in 2013.