Aidine Hoek

Aidine Hoek is a seasoned strategy consultant with extensive experience in various sectors, particularly in the creative industries. Currently serving as Strategy Principal Director at Accenture since May 2019, Aidine Hoek previously operated as a Freelance Strategy Consultant and held roles at Stecc Capital, The Boston Consulting Group, and Roland Berger Strategy Consultants. Aidine has successfully led transformation initiatives, identified M&A opportunities, and developed strategic plans for various clients, including prominent companies in retail, FMCG, and biotech. Educational qualifications include an MBA with Honors from IMD and a Leadership program from Northwestern University. Additionally, Aidine has a background in music, performing as a freelance violinist for distinguished orchestras and ensembles.