Wes Nichols

Wes Nichols is an industry authority in predictive analytics, marketing optimization, attribution, and cross-channel measurement, creating solutions for Fortune 500 companies for over two decades. Former President and CEO of TBWA’s digital business, and founder and CEO of Direct Partners, Wes graduated from Randolph-Macon College and The Johns Hopkins University, with degrees in Psychology and Business. His focus is on helping marketers successfully marry art and science to drive business results, definitively quantifying these impacts on shareholder value and finance.