Samantha McKay is an experienced marketing professional with a strong background in developing and implementing marketing strategies across educational institutions. Currently serving as a Group Marketing Business Partner at Activate Learning since May 2019, Samantha previously held the position of Marketing Manager at Guildford College Group from September 2006 to April 2019, where responsibilities included establishing marketing strategies, managing teams, overseeing budgets, and maintaining the college's reputation. Earlier career roles included Marketing Coordinator at Bupa and Marketing Assistant at Unilever, reflecting a diverse marketing journey. Samantha holds a CIM Professional Postgraduate Diploma in Marketing from Guildford College and a BA Hons in Business Studies and Law from the University of Brighton.