The Leadership Team at Activate is responsible for setting the strategic direction of the company, fostering innovation, and driving growth across all marketing initiatives. This team, composed of key executives including the CEO, Chief Strategy Officers, and CFO, collaborates to enhance the company's offerings in content-driven demand generation, ensuring alignment of messaging, marketing, and measurement to achieve exceptional results for business technology marketers. Their collective expertise guides the development of buyer insights, multi-platform content strategies, and lead-nurturing efforts that transform prospects into loyal customers.