Carrie Seifer

Carrie Seifer is currently the Director at Ad Council. Prior to that, they were with IBM from March 2017 to February 2020 where they served as the VP, Chief Revenue Officer. In this role, Carrie was responsible for leading revenue efforts for multiple IBM divisions globally, including Weather B to B, Watson Media, and Watson Advertising. Carrie was also responsible for creating the go-to-market strategy, marketing materials, and org design for each group. Additionally, Carrie represented IBM to press and at events such as CES, Cannes, THINK, MMA, and IAB.

Before IBM, Carrie was with Publicis from April 2015 to March 2017 as the President of Digital, Data and Technology. At Publicis, they were responsible for leading digital investment for the agency and owned pitches that led to several client wins. Carrie also secured modern partnerships with vendors that resulted in new product offerings and successful digital transformations for clients.

Prior to Publicis, Carrie was with Millennial Media from January 2010 to March 2015 as the SVP Global Strategy. And before that, they were with Meetup from September 2008 to September 2009 as the Director of Sponsorships.

Carrie Seifer attended Arizona State University.