Laurie Keith

Laurie Keith is an accomplished media executive currently serving as Vice President of Emerging Media & Technology at the Ad Council since May 2010, where responsibility includes forging partnerships in advanced media ecosystems such as Artificial Intelligence, augmented reality, and blockchain technologies. Previously, Laurie held roles such as Vice President of Media, Social & Emerging, and Director of Business Development and Innovation, managing strategic partnerships with leading digital platform companies and overseeing social impact campaigns. Prior to joining the Ad Council, Laurie gained significant experience at Initiative and MindShare, focusing on local media planning and digital strategy for major clients, as well as positions at Starcom MediaVest Group and Oxygen Media. Laurie holds degrees in Advertising from Michigan State University and International Marketing from The American University of Rome.