Heloisa Marin

Heloisa Marin is a marketing and CRM professional with extensive experience in campaign analysis and customer relationship management. Currently serving as an Analista de CRM at Grupo ADCOS since May 2022, Heloisa focuses on the strategic development of campaigns aimed at customer retention and recovery. Previously, Heloisa worked at McDonald's from October 2016 to May 2022 as an Analista de Marketing, where responsibilities included market intelligence, product performance analysis, and sales planning, alongside leading customer experience initiatives. Earlier roles at McDonald's included financial assistance, managing financial routines and banking operations. Heloisa holds a Pós-graduação Lato Sensu in Gestão Empresarial e Marketing from ESPM and a Bachelor's degree in Administração from Pontifícia Universidade Católica de Campinas.