Chiraz Boustany

Chiraz Boustany is a seasoned professional in customer relationship management with a strong background in data analysis and CRM strategy. Currently serving as the CRM Manager at Addmind Hospitality since November 2024, Chiraz has previously held the position of Regional CRM & Loyalty Manager at Virgin Megastore MENA, where responsibilities included KPI tracking, customer behavior analysis, and loyalty program growth. Earlier experience at Byblos Bank Group as a Senior CRM Analyst focused on data manipulation, sales opportunity identification, and enhancing customer lifetime value. Chiraz began the career at Al Mawarid Bank as a Customer Service Representative and has also worked in quality assurance at Path Solutions. Educational credentials include a Bachelor's degree in Business Management and Administration from Saint Joseph's University and an MBA in Finance from Sagesse University.