Lorenza Zenobio

Lorenza Zenobio is an accomplished professional currently working as an Assistant Product Manager for Footwear BU Football at adidas since November 2024. Previous experience includes a Marketing Intern role at adidas, where Lorenza managed promotional campaigns for 24 factory outlets in Spain and Portugal and supported marketing operations. As a Country Manager for Matchday Nutrition GmbH, Lorenza oversaw market entry and operations in Italy, serving as the primary contact for local football players and customers while managing social media. Additional roles include a Studio Assistant at Rocycle and a Communication and Marketing Intern at Mani Tese. Lorenza's educational background encompasses a Master of Science in Sport Management from Deutsche Sporthochschule Köln and a Bachelor of Science in International Economics & Management from Università Bocconi, complemented by an exchange semester at Simon Fraser University's Beedie School of Business.