Lukas Helmig has extensive experience in the football sector at adidas, having held various positions since August 2015, including Director of Football Go-To-Market for Central Europe and Global Senior Product Manager for Football Apparel License. Responsibilities encompass product creation, sales coordination, and trade terms management within Central Europe. Prior internships at Eibach and Zalando provided exposure to sales marketing and key account management. Lukas holds a Bachelor of Arts in Sportmanagement from the University of Applied Sciences Koblenz and completed the Abitur at Rivius Gymnasium.
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