Selena Ece Gurdal

Selena Ece Gurdal is an accomplished Innovation Designer at air up since June 2022, with extensive experience in motorsport footwear design from their tenure at PUMA Group between June 2016 and August 2021. During this period, Gurdal held roles ranging from Junior Designer to Designer, where responsibilities included designing collections for renowned motorsport partners such as BMW M Motorsport and Porsche Legacy, from concept through to manufacturing. Gurdal also contributed to the design of women's footwear for Scuderia Ferrari and gained valuable experience as an intern at ENNE FURNITURE and HİDROMEK. Academic credentials include a Bachelor’s degree in Industrial Design and Technology from Loughborough University and a Master’s degree in Industrial Design from Florence Design Academy.