Zoe Ward

Zoe Ward is an experienced Senior Copywriter currently employed at adidas since January 2022, specializing in writing conversion-driven content for integrated campaigns and leading campaign concepting. Prior to this, Zoe held the position of Senior Copywriter at Beautycounter from February 2020 to January 2022. As a freelance features writer from August 2018 to February 2020, Zoe produced multiple original pieces daily for beauty, fashion, and living verticals, conducting interviews with industry leaders. Zoe's earlier roles at Zoe Media Group included Associate Manager of Brand Partnerships and various coordinator positions, alongside internships in advertising sales, web editing, and corporate affairs. Zoe earned a Bachelor’s degree in Print and Digital Journalism from the University of Southern California and a high school diploma from Duchesne Academy of the Sacred Heart.