Shrijeet Mishra is an accomplished executive with extensive experience in leadership roles across diverse industries. Currently serving as Chief Innovation Officer and Head-Group Services at Aditya Birla Group, Shrijeet focuses on driving innovation through data analytics, consumer-centric solutions, and the integration of advanced technologies like GenAI. Shrijeet is also a Board Member at WBCSD – World Business Council for Sustainable Development. Previously, as Chief Operating Officer at Bennett, Coleman and Co. Ltd. (Times Group), Shrijeet led strategic initiatives and managed a $1 billion P&L, contributing significantly to the company's growth. Shrijeet's earlier roles at Unilever included Executive Director for Foods, overseeing a substantial P&L and transforming the India Food strategy. Shrijeet holds a PGDM in Business Management from the Indian Institute of Management Ahmedabad and a Bachelor's degree in Economics from Hindu College, Delhi University, along with an AMP graduation from Wharton Executive Education.