Vivian Lwin

Vivian Lwin serves as the Head of B2B Marketing for Creative Cloud at Adobe since April 2021. Prior to this role, Vivian contributed as an Advisor at Impro.AI and held the position of VP of Marketing at Mynd Management from July 2018 to March 2021. Vivian's extensive marketing experience includes leadership roles as Marketing Director at Nutiva, Product Marketing & Brand Management at The J.M. Smucker Company, and Head of Product Marketing at DCD Asian Gourmet Foods. Additionally, Vivian has a background in consulting and strategy with Johnson & Johnson - CSR, as well as in B2C marketing and global go-to-market initiatives at BBC. Early career experience includes analyzing customer insights at Target. Vivian's academic qualifications include an MBA in Marketing Management & Strategy from UCLA Anderson School of Management and a Bachelor's degree in Business & Marketing Communications from the University of California, Berkeley, Haas School of Business.