Bob Sampson

Bob Sampson is a seasoned professional in design systems and design operations with a robust background in mentoring, leading design teams, and implementing design strategies across various platforms. Currently serving as a Mentor at adplist.org, Bob actively engages in knowledge sharing around design systems and visual design. As Design System Lead at Tangerine, responsibilities included prioritizing strategic needs for agile delivery, maintaining visual design consistency, and developing a design system governance strategy. Bob previously held the position of DesignOps Lead at Copperleaf Technologies, ensuring that design tools and systems met the needs of a growing team. With earlier roles in product design and creative direction, Bob has cultivated a strong expertise in design execution and team collaboration, complemented by education in scaling UX design and user research from the Norman Nielson Group.