Ben Barokas

Ben’s journey as a digital visionary and angel investor began in 2000 at AOL where he trafficked display campaigns. He eventually led the ad inventory management team and ad product development for six years until the Time Warner merger.

Ben’s stints at The Fifth Network and JumpTV set the stage for his co-founding of Admeld, a pioneering real-time bidding media platform that introduced a new paradigm of programmatic media buying.

After a high-profile acquisition by Google, he remained at Admeld to run its global marketplace development team. During his tenure with Google, Ben began to focus on the unique challenges open-web publishers faced and felt there were healthier solutions for publishers to increase revenue. This led to his founding of Sourcepoint, the first content compensation platform designed to support a sustainable media ecosystem through a fair value exchange between publishers and consumers.