Althia Yu

Althia Yu is an accomplished professional with extensive experience in digital advertising and sales across various leading companies. Currently serving as Country Director at ADScholars since April 2024, Althia previously held the position of Head of AdTech Sales at GCash from June 2023 to February 2024. Other notable roles include Channel Revenue and Data Solutions Lead at Viu, Digital Advertising Sales Manager at IFLIX - WeTV, and Digital Advertising Sales Manager at OLX Group. Althia has also held key positions such as Digital Advertising Sales Head at CNN Philippines and Digital Media Director at Havas Ortega. With a Master's degree in Business Management from the University of Asia and the Pacific and additional studies in intensive Chinese language, Althia combines a strong academic background with a robust professional track record.