Marketing and Product Management

The Marketing and Product Management team at Advance Auto Parts is responsible for driving the strategic vision and execution of marketing initiatives and product offerings that enhance customer experiences both in-store and online. This team collaborates on product development, manages e-commerce merchandising, oversees field marketing and sponsorships, and ensures that all marketing efforts align with the company's goals to attract both professional installers and do-it-yourself customers. Through innovative digital strategies and effective product management, they aim to optimize sales and brand presence in the competitive automotive aftermarket industry.