Swetha Subramanian

Swetha Subramanian serves as the Vice President of Data Strategy and Measurement Science at Advance powered by Loblaw, where responsibilities include leading the vision and execution of Loblaw's data strategy across various portfolios. With extensive experience in marketing science, Swetha held key roles at Meta as the Global Lead managing measurement solutions and was recognized in Q2 2022 by Sheryl Sandberg for contributions to privacy-enhancing technology in incrementality measurement. Swetha has also provided strategic consulting services for NGOs and has worked with notable brands while establishing analytics practices at Turn. An alumnus of Northwestern University with a Master of Science in Integrated Marketing Communication, Swetha's foundation in engineering from B. M. S. College of Engineering complements a strong analytical approach to data-driven marketing strategies.