Serena Tanda has over 15 years of experience in design and marketing, currently serving as a UX Designer at AGS S.p.a - Advanced Global Solution since January 2017 and also working as a freelance designer since September 2012. Previous roles include Art Director and Web Designer at ADVMILANO, Collaboratrice Estern at Digital Kitchen srl and Blu Replay S.p.A, and Marketing Manager at Expocts Spa. Early career experience includes responsibilities in packaging design and communication at Converting Wet Wipes srl and Oikos srl. Serena Tanda holds a degree in Industrial Design from Politecnico di Milano, completed in 2002.