Renate Perez Hoyos

Renate Perez Hoyos is a data analyst with extensive experience in the tech and marketing sectors. Currently serving as a Data Analyst at Advertace GmbH since February 2024, Renate previously held the position of Associate Consultant at Blueforte GmbH, where responsibilities included creating PowerBI revenue summaries and developing reports for real estate clients. Prior experience includes a role as a Junior Data Analyst at segmenta communications GmbH, focusing on process optimization, dashboard creation, and data-driven editorial planning. Renate has also worked in social media management, handling campaigns and reporting for various platforms, enhancing customer experience, and optimizing advertising strategies across multiple organizations. Renate holds degrees in Digital Business Management and Digital Marketing Management from Hochschule Mittweida and EMBA (Europäische Medien- und Business-Akademie).