Khaniff Lau is an accomplished business development professional with extensive experience in various leadership roles across multiple companies. Currently serving as the Director of Business Development at aelf, Khaniff has previously held positions including Head of Consumer Products and Retail Sales APAC at One2Ten and Business Development Manager at both Parcel Perform and Hubble. Additionally, Khaniff was the Head of Partnerships at RateIt. Academic qualifications include a Master of Arts in Digital Management from Hyper Island and a Bachelor of Media from the University of Adelaide.