Daniel Säflund

Daniel Säflund is a seasoned Senior UX/UI Designer and Design System Lead at Afa Försäkring since February 2023, focusing on ensuring digital product accessibility and managing the design system in collaboration with developers. As the owner of Säflund Designers AB since 2001, Daniel has extensive experience in the industry, having previously held senior design roles at TV4 and Telia, where responsibilities included leading UX/UI design for various streaming services. Daniel has also contributed to the redesign of ICA.se during a tenure at ICA Gruppen and began a career in web design early on at Moonwalk and Etablera. Daniel's educational background includes studies at Stockholm University and KTH Royal Institute of Technology.