AFCPE® (Association for Financial Counseling and Planning Education®) is the nationally recognized leader in financial counseling, coaching and education.  

Our comprehensive certification programs represent the gold standard for financial counseling, coaching and education, including the AFC® (Accredited Financial Counselor®) and FFC (Financial Fitness Coach) certifications. The AFC certification is accredited by NCCA and nationally recognized by both the CFPB and DoD. 

We support our professionals by providing career advancement and professional development opportunities, including exceptional financial education trainings, the Journal for Financial Counseling & Planning and the Annual AFCPE Research & Training Symposium. 

Our Mission:
To ensure the highest level of knowledge, skill and integrity of the personal finance profession by certifying, connecting and supporting diverse and capable professionals who serve communities worldwide.

Our Vision:
A future where all people — regardless of income or background — are empowered to achieve lasting financial well-being through the highest standards of financial counseling, coaching and education.

Non Profit

Personal Finance

Education

AFCPE® (Association for Financial Counseling and Planning Education®)

Rachael DeLeon

Sara Martin-Fuller

Ashley Maurer

Sherry Wallace

Michelle Starkey

Latonya Parsons

Financial Counseling and Education

Certification and Administration Team

Finance and Operations

AFCPE® (Association for Financial Counseling and Planning Education®)

Org chart

Teams

Financial Counseling and Education

Certification and Administration Team

Finance and Operations

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