Minos Athanassiadis

Minos is the founder and Managing Director of Fresh Link Group, an agriculture and technology advisory firm. Fresh Link works with a broad spectrum of clients such as Monsanto Vegetable Seeds, John Deere, and Walmart, to privately held companies and startups, to help define, build and launch new products and services focused on the fresh fruit and vegetable industry.

He has held a series of food industry positions including Sales and Marketing lead of Dole Fresh Vegetables Fresh-Cut division and President of Underwood Ranches, a fruit and vegetable grower-shipper.

Additionally, he has held senior executive positions at food and agriculture-focused technology firms such as Foodlink, now iTrade Network, Agrian, and Trimble. Clients have included major retailers such as Safeway, Wegmans, and Ahold USA, grower-shippers like Fresh DelMonte, SunWorld, and Suntreat, as well as food processors like ConAgra and Olam.

Minos studied agricultural economics at the University of California at Davis and earned an MBA from Northwestern University’s Kellogg School of Management.