Francisca Diaz Winter is an experienced professional with a robust background in market research and analysis, currently serving as Subgerente Research at Agrosuper since February 2001. In this role, Francisca oversees market research initiatives for national and international markets across various regions, utilizing data to inform business decisions. Previous positions at Agrosuper include Jefe de Investigación de mercado, where Francisca led a team focused on consumer insights, and Coordinadora de Investigación de Mercado, responsible for integrating quantitative and qualitative research. Francisca's earlier career featured financial management at Andes Chille and sales representation at Trading Mexico. Academic credentials include a Master's degree in Consumer Behavior and Market Research from Universidad Adolfo Ibáñez, along with an Ingeniero Comercial degree from Universidad Diego Portales and additional courses in strategic planning and market research from Pontificia Universidad Católica de Chile.