Moa Hillgren

Moa Hillgren is an experienced professional in e-commerce and visual merchandising, currently serving as a CRO-specialist at Åhléns AB since November 2024. Previously, Moa worked at Afound from November 2017 to November 2024 as an E-commerce Conversion Specialist, focusing on driving sales and conversion through data-driven insights and strategies. Additionally, Moa held the position of Customer Experience Specialist, where responsibilities included creating and launching the customer experience for Afound's retail customers and developing an omnichannel commercial plan. Earlier in the career at H&M from February 2006 to November 2017, Moa held various roles including Country Indoor/Window Visual Merchandiser and Commercial Planner, where responsibilities encompassed maximizing sales through strategic planning and coaching visual teams. Moa also served as a Visual Merchandising Manager in various stores across Sweden and Dubai.