Belén Castellot Berrotarán

Head Of Digital Business at Ahorramas, S.A.

Belén Castellot Berrotarán is an experienced professional in digital business and e-commerce with a comprehensive background spanning over two decades. Currently serving as the Head of Digital Business at Ahorramas S.A, Belén is responsible for creating new digital sales channels and executing various platform implementations. Previous roles include Head of Digital Business for Fashion at El Corte Inglés, where strategic e-commerce development was a primary focus, and consulting for Biko, specializing in online strategy and analytics across multiple sectors. Belén has also taught e-commerce methodologies at Edix Educación and holds a degree in Business Administration from Universidad Pública de Navarra, complemented by multiple specialized certifications in marketing and user experience.

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