Fred Cappelen

Fred Cappelen is a seasoned professional currently serving as the Strategic Partnerships Manager at Aira UK since October 2024, overseeing partnerships in the energy retail sector and managing the NewBuild sales channel and team. Prior experience includes a tenure at Hedvig from October 2020 to September 2024, where Fred held roles including Business Development Manager for Partner Sales and Commercial Specialist for Partner Sales, successfully driving partner sales strategies and managing distribution partner relationships. Prior to Hedvig, Fred was an analyst at Eterna Invest, focusing on market analysis and investment proposals within Nordic SaaS SMEs, and completed an internship at BTS focused on strategy alignment for a multinational insurance broker. Fred holds an MSc in Economics and Business Administration with a focus on Customer and Commercial Development from Copenhagen Business School, along with a BSc in Business Administration and Service Management.