The Leadership Team at Aïshti is responsible for setting the strategic vision and direction of the company, overseeing operations across its luxury and lifestyle divisions. This team, comprised of the CEO, Division Chief for Women’s Commercial Department, and Chief Information Officer, ensures that Aïshti maintains its status as a premier retailer by driving innovation, enhancing customer experience, and expanding brand partnerships. They also focus on integrating technology and data-driven decision-making to improve efficiency and responsiveness in a competitive market.
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