Tom Wicka

Tom Wicka is Co-Founder and CEO of Novu, charged with evangelizing and leading the company’s industry-leading consumer wellness platform. A noted speaker and expert in member loyalty and engagement, Tom works hand-in-hand with the nation’s most innovative health care providers and insurers to deliver member-driven wellness outcomes that benefit the entire health care system.

Prior to Novu, Tom was Chief Marketing Officer for IWCO Direct, a national leader in direct marketing, focusing primarily on developing and managing consumer loyalty and rewards programs for Fortune 500 companies in the travel, hospitality, retail and financial services industries. Tom is a graduate of St. John’s University in Collegeville, MN, and is very active in the promotion of children’s health care causes on a national level.