Yassine El Bouchikhi

Yassine El Bouchikhi, Ph.D., is an Assistant Professor in Marketing and Undergraduate's Programs Coordinator at Al Akhawayn University since September 2022, where courses include Digital Marketing and Marketing Analytics. Prior to this role, Yassine held positions as a Visiting Assistant Professor at Esdes Business School and Maine Business School, focusing on Digital Marketing and Marketing Research, respectively. Yassine completed a post-doctoral fellowship at ESSEC Business School, specializing in Marketing Engineering and Analytics, and was a Teaching and Research Assistant at Université Paris Dauphine during a Ph.D. program in Marketing. Yassine holds multiple master's degrees in Strategy, Marketing Research, and Marketing of Services Management from reputable institutions.