Francesca Schuster Frsa

Francesca Schuster FRSA is a Principal Consultant – Strategy at Alchemists since January 2024, specializing in enhancing creative and commercial outcomes for brands. Currently serving as a judge for the Central St Martins / MullenLowe NOVA Awards and the World Brand Design Society Awards, Francesca evaluates outstanding creative work. Francesca previously held significant positions at Dyson as Global Retail Experience & Design Director, where leadership encompassed a large team across various retail-focused fields. With a background in global retail marketing and visual merchandising at renowned brands like adidas, Triumph International, and Puma, Francesca possesses extensive expertise in brand identity and retail experience design, complemented by academic qualifications from prestigious institutions such as Central Saint Martins.