Bianca Negrea

Bianca Negrea is a seasoned professional with extensive experience in digital service design and marketing. Currently serving as the Global Head of Digital Service Design at Ayvens since October 2023, Bianca previously held the position of Head of Service Design at LeasePlan, where key achievements included leading user research initiatives during a company merger, establishing continuous user feedback loops, and enhancing customer journey mapping across multiple product teams. Bianca's background encompasses roles in digital marketing and campaign management, with expertise in technologies such as Salesforce Marketing Cloud and Google Analytics. Academic credentials include a Master of Business Administration in International Management and a Bachelor's Degree in Business and Economics from the University of Amsterdam.