Brenda Fideles

Brenda Fideles, MBA, currently serves as the Vice President of Enterprise Applications at ALDO Group since January 2021. Prior to this role, Brenda held several senior leadership positions, including Vice President of Merchandise Systems at Hudson's Bay Company, Program Director for Digital Transformation at the City of Toronto, and Group Manager for Process and Systems Development at Target. With significant experience in project management and business process improvement, Brenda has managed large teams and multi-million dollar programs, particularly focusing on digital transformation and operational efficiency. Educational qualifications include an Executive MBA from the Rotman School of Management at the University of Toronto and a Bachelor's degree in Computer Science from Universidade Católica de Pernambuco.