Innovative, uncompromising, romantic, provocative, upholding the power of emotion and the touch of the human hand: these are all elements that describe the fashion of the house of Alexander McQueen. 

The brand is synonymous with modern British couture, renowned for its strong identity and celebration of unbridled creativity. 
 
Integral to the McQueen culture is the juxtaposition between contrasting elements: femininity and masculinity, fragility and strength, tradition and modernity.

Under the creative direction of Sarah Burton, the house produces critically acclaimed collections, driven by unparalleled vision and respect for craftsmanship. Burton was made Head of Design for womenswear in 2000 and was appointed Creative Director in 2010. 

The luxury brand was founded by Lee Alexander McQueen in 1992. Among the greatest fashion designers of his time, the legacy of his work lives on.

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Retail

Alexander McQueen

The Marketing and Creative Team at Alexander McQueen is responsible for crafting and executing innovative marketing strategies that embody the brand's avant-garde identity. By leveraging strong visual storytelling and strategic partnerships, the team enhances global visibility while honoring the juxtaposition of tradition and modernity that defines the house. Collaborating closely with design and merchandising, they ensure that each collection resonates emotionally with audiences and reflects the artistry and craftsmanship that Alexander McQueen is renowned for.

Marketing and Creative Team

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