Anna Chen

Anna Chen is an experienced professional in the apparel industry, currently serving as the Tmall Kids Apparel Category Head at Alibaba Group since July 2017. Prior to this, Anna held the position of Sales Head at Outerstuff, where responsibilities included building and executing go-to-market strategies for emerging youth brands in Asia and managing business development for wholesale channels. Anna's prior experience includes roles as Senior Sales Manager for kids at adidas Group and as both Assistant Sales Manager and Management Trainee at Levi Strauss & Co. Academic credentials include a Master's degree in IMBA from The University of Hong Kong and a Bachelor of Applied Science in Materials Science from Fudan University.